My personal goals for the game were simply to play with my friends and enjoy it. Unfortunately they all stopped playing when I got into the game in mid-August.
My ultimate goals were two very simple things:
To obtain one Million stardust (done, then spent within 24 hours0
To hit Level 38 (so I can max out those Pokémon)
To continue to play (at least) until my boy Rayquaza came out.